Beauty and Wellness Beverages

For Mind, Body, Skin, Hair, and Weight

Auric stands for impacting the health and wellbeing of our over nourished population. We believe that in our pursuit to impact health from within, we cannot ignore the health of our ecosystem.

At present, plastic is the most durable, flexible, and trusted material to keep our beverages safe from external threats and ensure that we provide you products of the highest quality. 

At the same time, we are committed to Reducing our Plastic Footprint and its adverse affects on our precious ecosystems. Our PlasticNeutral offerings are the first step in this conscious reduction journey. 

Auric has partnered with rePurpose to give consumers a PlasticNeutral shopping experience!

Here's how it works:


Add less than 1 rupee to every purchase made on Auric's website


Your contribution allows rePurpose to recover an amount of plastic equivalent to that in your product packaging


Explore more about the impact you can create! Your contributions also help empower marginalized waste workers

" Auric appreciates the focus of rePurpose on recycling low value plastic such as sachets / wrappers as these contribute the most to damaging ecosystem. Moreover, In the process of recycling sachets and wrappers, rePurpose creates livelihoods for marginalised workers such as waste pickers. Auric is Inspired from Ayurveda and hence, we truly believe In restoring balance between Vikriti & Prakriti. We do believe that rePurpose Is doing their bit to restore balance of our ecosystem"

Deepak Agarwal, CEO

The Everyday Neutral Program

Process Overview

1. Measure: 

rePurpose works with Auric to quantify the plastic footprint of each online transaction, based on plastic contained in the product packaging. On an average, we found a consumer's cart to contain approximately 20 grams of plastic per bottle purchased.  

2. Fund: 

Auric integrates the Everyday Neutral option into their Point-of-Sale, giving consumers the opportunity to offset the unique plastic footprint of their transaction by paying less than 1.00 INR. A larger purchase order will result in a larger offset payment. 

3. Impact: 

The voluntary contributions of Auric consumers allow rePurpose to work with Waste Ventures India in Hyderabad to invest in sustainable recovery and recycling infrastructure that removes as much plastic from the environment as was generated by Auric consumers. 

Project Type: EverydayNeutral 

Start Date: November 27th, 2019

Annual Impact: +20 grams / bottle

Project Site: Hyderabad, India

2020 Reduction Goals: 

As part of Phase 2 in its PlasticNeutral journey, Auric is working with rePurpose to establish a closed loop delivery model through collection and recycling of Auric's post consumer plastic, set to be launched in select cities in India in 2020

Offset Enabler: 

Auric HQ

Delhi, India

Offset Implementer: 

Waste Ventures India 

Hyderabad, India

PlasticNeutral Project Snapshot

Waste Ventures India is a trusted rePurpose impact creator

This is how much plastic you waste every year. 

Find out how you can go Plastic Neutral today. 

About rePurpose

rePurpose is a movement of conscious people and businesses going Plastic Neutral by financing the removal of ocean-bound plastic worldwide. 


Together, we can reduce waste, revive lives, and restore balance.

Meet Our Business Community

 Check Out Our Blog 

 Five Steps to Go Zero Waste 

 Follow Our Instagram 

 Environmental Documentaries You Need To Watch Today 

This compilation of documentaries and films on growing environmental issues can help break down the issues for you

 Get started on your sustainability journey with these simple yet effective tips and tricks.  

 If you're looking for keeping yourself updated on environmental issues without boring yourself out, we've got just the compilation for you.