Choose Plastic Negative with Hard Bar
Great energy, for life’s adventures.
Removing twice as much plastic waste from nature as we use.
That Is Our Plastic Negative Promise.
We decided if we were to set up a business, it had to be one that was about far more than profit. We had to be an ethical and sustainable company, grounded in community, producing great food at a fair price. Our mission was to make the business one that contributed positively to the planet and its people. rePurpose enables us to complete the circle.
How It Works
Hard Bar donates a percentage of every product purchase to fund the collection of 50 kgs of low-value plastic waste from oceans and landfills every year.
Low-value plastic is collected, processed, and reused by Waste Ventures India - a waste management enterprise that employs and empowers waste pickers to tackle plastic waste.
Hard Bar will work with rePurpose Global to reduce the future use of virgin plastics in their products and build a more circular business and delivery model for their company.
In Partnership with Waste Ventures India
KGs of Plastic Waste Diverted
From Oceans and Landfills
Waste Workers & Family Members Provided with Additional Income
Tons of CO2e Emissions Avoided
We are now truly proud of the positive impact each bar we sell has.
Hard Bar's Sustainability Journey
Hard Bar started working with a small team of athletes and independent retailers. From day one they used exclusively organic ingredients, sourced ethically from farming co-operatives who share their values. In year two, they started planting a tree for EVERY bar sold. Now, they also remove twice as much plastic from the environment as they produce.
An Ongoing Journey
Hard Bar is proud of the positive impact each Hard Bar has now – but know that this is only the start. Contributing positively to the planet’s biodiversity, soil, and air health as well as the well being of all its people is a never-ending and rewarding mission.
The Plastic Neutral Shift
Hard Bar tries to ensure that each step of their supply chain does some good to the planet. True to their commitment, they are now Plastic Negative. Through its partnership with rePurpose Global, Hard Bar is empowering waste workers to fight plastic pollution in their communities and providing all their products at a net negative plastic footprint.
rePurpose Global is a movement of conscious people and businesses going Plastic Neutral by empowering waste workers to fight our global plastic epidemic.
Together, we can reduce waste, revive lives, and restore balance.